Our Story, The Mission & Our Values
Loving Loudly is on a mission to empower communities by generously providing tools that nurture resilience, cultivate self-care skills, and champion mental well-being practices for individuals of all ages and genders.
At Loving Loudly, our actions are guided by heartfelt values that form the foundation of our work:
We embrace genuine and transparent connections, fostering an environment where individuals can be their true selves.
Committed to holistic well-being, we prioritize practices that enhance physical, emotional, and mental health.
We believe in the strength of communities, working collaboratively to create a supportive network for everyone.
Grounded in compassion and empathy, we celebrate the shared human experience and acknowledge each person's unique journey.
We strive to build meaningful connections that bridge gaps and create a sense of belonging.
Infusing joy into our approach, we recognize the importance of lightheartedness and play in fostering a positive mindset, creating calm and expressing deep emotions beyond our language.
Committed to continuous learning, we empower individuals with knowledge that promotes personal growth and well-being.
Central to everything we do, compassion drives our efforts to create a world where everyone feels seen, heard, and valued.
In the heart of Loving Loudly lies a story that unfolds from moments of vulnerability and a shared desire for connection. Our journey began in 2017 during a stay at a local psychiatric facility. It was a time of uncertainty, but amidst it, friends and family sought ways to provide support—thus, the social enterprise of Loving Loudly was born.
Led by Mirrillienne (pictured above), the essence of Loving Loudly is woven with threads of resilience. Mirrillienne, having navigated a lifetime marked by foster care, early loss, and living with mental health challenges, chose not just to survive but to thrive. This personal journey forms the heartbeat of our initiative.
The Loving Loudly team resonates with a deep understanding of mental health challenges, having faced the complexities of trauma, abuse, and the dismissiveness often surrounding invisible illnesses. Our mission emerged organically—to upskill everyday people with tools that have worked for us, fostering dialogues and creating a language of support. The focus goes beyond the tangible, extending to the intangible but profound impact of connection.
Destigmatizing mental health, especially for men facing a disproportionate rate of loss, became a top priority. As an Australian-owned initiative, we take pride in sourcing premium products predominantly from women-run businesses in Australia and New Zealand, each carrying inspiring narratives of resilience.
Our commitment is rooted in social consciousness, actively supporting all communities, with a dedicated focus on First Nation-led businesses. In our intentional choice of minimal packaging, we reflect a mindfulness toward the environment and all creatures great and small.
At Loving Loudly, we invite you into our story—a narrative of overcoming, connection, and a commitment to well-being. Explore our collection, where every gift tells a tale of strength, resilience, and the enduring power of human connection.
While we make every effort to ensure this website's information is accurate and informative, the information does not take the place of professional or medical advice. Do not use our information exclusively for the purpose:
to diagnose, treat, cure or prevent any disease
for therapeutic purposes
as a substitute for the advice of a health professional.
We do not accept any liability for any injury, loss or damage caused by use of the information provided on our website.