SUPPORTING LOCAL BUSINESSES

ECO CONSCIOUS

PREMIUM PRODUCTS

HEARTLED SOCIAL VENTURE

CONNECTING COMMUNITY

SUPPORTING LOCAL BUSINESSES

ECO CONSCIOUS

PREMIUM PRODUCTS

HEARTLED SOCIAL VENTURE

CONNECTING COMMUNITY

SUPPORTING LOCAL BUSINESSES

ECO CONSCIOUS

PREMIUM PRODUCTS

HEARTLED SOCIAL VENTURE

CONNECTING COMMUNITY

The Loving Loudly Story

In the heart of Loving Loudly lies a story that unfolds from moments of vulnerability and a shared desire for connection. Our journey began in 2017 during a stay at a local psychiatric facility. It was a time of uncertainty, but amidst it, friends and family sought ways to provide support—thus, the social enterprise of Loving Loudly was born.

Led by Mirrillienne, the essence of Loving Loudly is woven with threads of resilience. Mirrillienne, having navigated a lifetime marked by foster care, early loss, and living with mental health challenges, is committed to not just surviving but thriving despite these hurdles. This personal journey forms the heartbeat of our initiative.

Pictured are our founders, Jess and Mirrillienne.

The Loving Loudly team resonates with a deep understanding of mental health challenges, having faced the complexities of trauma, abuse, and the dismissiveness often surrounding invisible illnesses. Our mission emerged organically—to upskill everyday people with tools that have worked for us, fostering dialogues and creating a language of support. The focus goes beyond the tangible, extending to the intangible but profound impact of connection.

Destigmatising mental health, especially for youth & men facing a disproportionate rate of loss, became a top priority. As an Australian-owned initiative, we take pride in sourcing premium products predominantly from women-run businesses in Australia and New Zealand, each carrying inspiring narratives of resilience.

Here is Mirrillienne, just one day before self-harming via overdose, with a 6-week psychiatric stay to follow. So we know how well people can conceal their inner thoughts.

Our commitment is rooted in social consciousness, actively supporting all communities, with a dedicated focus on First Nation-led businesses. In our intentional choice of minimal packaging, we reflect a mindfulness toward the environment and all creatures great and small.

At Loving Loudly, we invite you into our story—a narrative of overcoming, connection, and a commitment to well-being. Explore our collection, where every gift tells a tale of strength, resilience, and the enduring power of human connection.

Pictured here is Jess officiating at Mirrillienne's recent wedding in May 2025.

At Loving Loudly, our actions are guided by heartfelt values that form the foundation of our work:

  • Authenticity

    We embrace genuine and transparent connections, fostering an environment where individuals can be their true selves.

  • Wellness

    Committed to holistic well-being, we prioritise practices that enhance physical, emotional, and mental health.

  • Community

    We believe in the strength of communities, working collaboratively to create a supportive network for everyone.

  • Humanity

    Grounded in compassion and empathy, we celebrate the shared human experience and acknowledge each person's unique journey.

  • Connection

    We strive to build meaningful connections that bridge gaps and create a sense of belonging.

  • Play

    Infusing joy into our approach, we recognise the importance of lightheartedness and play in fostering a positive mindset, creating calm and expressing deep emotions beyond our language.

  • Education

    Committed to continuous learning, we empower individuals with knowledge that promotes personal growth and well-being.

  • Compassion

    Central to everything we do, compassion drives our efforts to create a world where everyone feels seen, heard, and valued.
Browse our Resources

  • Supporting Australian business

  • Evidence based tools

  • Lived experience with mental illness

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Hi, I'm Lilly

Hi, I’m Lilly (Mirrillienne) — founder of Loving Loudly, and someone who knows what it’s like to go through truly challenging seasons.

Loving Loudly was born during one of the lowest points in my life, when I was admitted to hospital in the midst of deep personal struggle. During that time, I felt completely disconnected from who I was, from any sense of direction, and from the will to keep going.

But something shifted during my stay. Through the care of compassionate medical teams and the introduction of tools like mindfulness, art, gratitude practices, and safe human connection—I began to reconnect with myself. I was gently seen, supported, and given language to understand my emotions, my overwhelm, and the choices ahead of me. Slowly but surely, I started to rebuild.

That experience changed everything. It’s why many of our gift boxes include the same types of tools that supported my healing—ones you’d typically find in therapeutic settings, now made accessible, warm, and beautifully designed to meet people wherever they are. Whether you’re navigating mental ill-health, grief, burnout, or just the everyday overwhelm of being human, you deserve comfort that’s practical, meaningful, and full of heart.

Loving Loudly is more than a care package—it’s a gentle offering of hope for anyone navigating challenges. Because we all deserve to feel seen, supported, and reminded that we’re not alone.

May you always remember just how lovely you are.

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